Work Integrated MBA Digital Marketing & E-Commerce

Forbes recently declared digital marketing as one of the most lucrative professions in 2023, highlighting the industry's impressive earning potential. Indeed, digital marketing stands out as a well-compensated career path, particularly at the executive level. Professionals in this field command an average salary ranging from INR 4 to 8 Lacs, with ample room for growth as experience accumulates.

At the pinnacle of their careers, seasoned digital marketers can enjoy salaries surpassing the INR 10 Lacs mark. This upward trajectory underscores the dynamic nature of the industry and the recognition of skilled practitioners. The evolving landscape of digital marketing offers not only financial rewards but also opportunities for freelancing options and professional development.

The new-age Master of Business Administration degree in Digital Marketing & e-Commerce is a unique specialisation that is offered by Category 1 University. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing & e-Commerce. The curriculum has been prepared with industry requirements in mind and it emphasises practical, application-oriented learning.

IIKM’s Work integrated MBA in Digital Marketing & Ecommerce incorporated with On the Job Training (OJT) model, where students are hired and trained by the employer during the time of admission at IIKM. The candidates who have been selected by the companies only be eligible to take up admission for work integrated MBA at IIKM. This innovative MBA Digital Marketing & Ecommerce program is to fulfil the career goals and transition of young aspiring minds into the thriving Digital Marketing profession. The students admitted for the work integrated MBA - Digital Marketing & Ecommerce, will be offered paid internship / OJT from the 2nd semester onwards. These students can expect pre-placement offers from 3rd sem onwards

* Selection based on entrance test and personnel interview.

The programme helps students to:

• Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc.
• Create the right content and campaigns for different target groups
• Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration
• Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations

PROGRAM ATTRACTIONS

• Class room teaching by corporate experts.
• Curriculum as per industry requirements.
• Student may go for international educational industrial tour (Optional with actual)
• Half of the courses will be taught by corporate trainers.
• Focus on live projects, corporate training and add on industry oriented certification (KPMG, Google etc.).
• Facilitate job opportunities in diverse sectors like Equity Research, Investment Banking Analyst, Financial Planning Analyst, Portfolio Manager, Retail Banker, Wealth Manager, Customer Relation Manager, Digital Marketing Executive and Market Analyst.
• Educational Loan facility available.
• 100% Placement support

EXAMINATIONS & ASSESSMENTS

1. Internal test
2. Assignments
3. Seminar presentation
4. Class tests
5. Preparatory theory and practical examination
6. Term end theory and practical examination

Eligibility :

A degree from a recognized university with 50% marks in aggregate [45% for SC/ST]. Applicants waiting for their final year results may also apply. However, such students will be given provisional admission

A Test Score: A student applying to IIKM for MBA must have a valid CAT/GMAT/XAT/MAT/ATMA/CMAT/IIKM-MAT score.

Selection: Interview / GD